Textile washing products: market shares: manufacturers.'
Article Abstract:
The European market for textile washing products from 1993 to 1997 saw three or two key industry players controlling all of vital market revenues due to market saturation. Secondary firms, such as Henkel, have suffered a market decline in majority of major markets for textile washing products. Unilever enjoys a leading position in the key European markets for textile washing products, with the firm belonging to four of the region's leading manufacturers inspite of not enjoying a leading position in any of the vital markets. Most of the key markets for textile washing products are dominated by Procter & Gamble.
Comment:
Europe: Textile washing prod mkt from 1993 to 1997 sees 2 or 3 key players controlling all of vital mkt sales due to saturation
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Textile washing products: market background: key trends & developments: private label
Article Abstract:
Private labels of textile washing products enjoyed during 1993 to 1997 their highest market penetration levels in Spain, the United Kingdom and Benelux. Private label penetration in the United Kingdom is the most developed and longest established, with the public tending to trust private label offerings more compared to consumers from other markets. Consumers in Spain, on the other hand, prefer product quantity over technological sophistication in textile washing products.
Comment:
UK: Private labels of textile washing products enjoy in the country in 1993 to 1997 their highest mkt penetration levels
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: