The French market for textile washing products: company profiles: Henkel France SA
Article Abstract:
Henkel France SA is the second-leading player in the French textile washing products market, with a total market share of 18.5% in value terms in 1997. The company's Mir brand has the leadership position in the detergent for delicates category, cornering 44% of the market in 1997. In the overall detergents sector, the company slips to third place with a market share of 19.3%. In the softeners sector, its Minidou brand gives the company second place, with 18.3% of the market. The company is part of Germany's The Henkel Group, whose Detergents/Cleaners division posted sales of DM4,295 million in 1996.
Comment:
Is the second-leading player in the French textile washing products market, with a market share of 18.5% in value terms in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: company profiles: Lever France SA
Article Abstract:
Lever France SA occupies third place in France's textile washing products market, with a market share of 18% in 1997 in value terms. The company is trailing closely behind second-placed Henkel, which had a 1997 market share of 18.5%. In the detergents sector, the company's Persil, Skip, Coral and Omo brands had a combined market share of 22.9% in 1997, good for second place. In the softeners market, the company ranks third, with its Cajoline brand cornering 14.5% of the market in 1997. The company reported a turnover of FF3,314 million in 1996, down 28% from the previous year.
Comment:
Occupies third place in France's textile washing products market, with a market share of 18% in 1997 in value terms
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: