The French market for tobacco: company profiles: British American Tobacco (BAT) Holdings

Article Abstract:

British-American Tobacco (BAT) Holdings controls a volume share of approximately 4% in the French cigarette sector in 1996. BAT wide range of international and local brands offered in France include Hollywood, Silk Cut, Kim LIghts Lucky Strike, John Player Special (JPS), Kent, B&H and State Express. One brand that gained strong reception is the JPS brand, handled by affiliate Imperial Tobacco. Its cheap price has made it a strong alternative overs other brands that have raised prices. BAT posted a 2% increase in European profits to 156 million pounds sterling.

Comment:

Controls a volume share of approximately 4% in the French cigarette sector in 1996

British-American Tobacco Holdings

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The French market for tobacco: company profiles: Philip Moris Companies Inc

Article Abstract:

Philip Morris Companies Inc. commands a 30.1% share of the French cigarette market in 1996, with its Marlboro Brand garnering a volume share of 18%.. The company's Chesterfield, L&M and Philip Morris brands are also sold in the French Market. Its market share. The company's position in France, up from 26% in 1992 is sustained by increased production from its factory in the Netherlands. The premium image of its main brands has helped the company to position itself across many price markets with cheaper brands, such as Chesterfield, which held a 6.9% share.

Comment:

Commands a 30.1% share of the French cigarette market in 1996, with its Marlboro Brand garnering a volume share of 18%

Altria Group Inc.

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The Frech market for tobacco: company profiles: RJR Nabisco Holdings Corp

Article Abstract:

RJR Nabisco Holdings Corp., which relies mainly on American-style cigarettes, holds a 10.6% share of the French cigarette sector. Its Winston and Camel brands command market shares of 6.2% and 4% in France, respectively. The promotional benefits of its Camel Trophy challenge and its associated licensed products which highlight strength and adventure enhances its image. Its core consumer generally belongs to the 18-25 age group and mid- to up-market. RJR has relaunched Camel in 15 countries in 1995 to interest in the brand.

Comment:

Holds a 10.6% share of the French cigarette sector

Nabisco Group Holdings Corp.

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