The German market for textile washing products: market shares: detergents: general purpose & colour: manufacturers'

Article Abstract:

Henkel led all manufacturers in the general purpose and color detergents sector of the German market for textile washing products, with 46.6% of value sales in 1997, up from 45.4% in 1996. The company owns several brands in the sector, including Spee, Der weibe and Persil, which led all brands with a value share of 33% in 1997. Procter & Gamble, owner of the Ariel, Vizir and Dash brands, was the second-foremost manufacturer in the sector, with a value share of 30.2% in 1997, down from 30.5% in 1996. Lever, owner of the Sunil, Omo and Skip brands, came in third with a value share of 13.2% in 1997, down from 14.2% in 1996.

Comment:

Is 2nd-biggest mfr of general purpose & color detergents in Germany, with 30.2% of value sales in 1997, down from 30.5% in 1996

Laundry Soap, Laundry soaps, Ariel, Dash, Der weibe, Omo, Persil, Skip, Spee, Sunil, Vizir

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The German market for textile washing products: market shares: detergents: special purpose: manufacturers'

Article Abstract:

Henkel led all manufacturers in the special purpose detergents sector of the German market for textile washing products, with 40.3% of value sales in 1997, up from 39.9% in 1995. The company owns several brands in the sector, including Persil fur Feines, Perwoll and Fewa, although the best-selling brand, Coral, is made by Lever and accounts for all of that manufacturer's 20.6% value share in this subsector in 1997. Procter & Gamble, which offers the Sanso and Rei brands, came in third with a value share of 12% in 1997, down from 14.6% in 1995.

Comment:

Is third-biggest mfr of special purpose detergents in Germany, with 12% of value sales in 1997, down from 14.6% in 1995

Household Soaps NEC, Soaps, Coral, Fewa, Persil fur Feines, Perwoll, Rei, Sanso

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