The German market for dishwashing detergents: prices & margins: retail price development

Article Abstract:

Prices of dishwashing detergents can vary substantially across various retail conduits in Germany, although supermarkets and hypermarkets are inclined to offer the most popular brands at comparatively high prices, while large-scale grocery stores tend to stock relatively more private-label products. Compared to supermarkets and hypermarkets, discounters have a more limited brand range, as they often stock only one or to representatives of a product category, and their product roster is frequently defined by price. Drugmarts try to position their proprietary brands between popular brands and so-called generic or less-popular private labels, as they emphasize on product quality.

Comment:

Germany: Prices of dishwashing detergents can vary substantially across various retail conduits

Goods & services distribution, Marketing/Advertising Methods, Channels of Distribution

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The German market for dishwashing detergents: total market size: market performance

Article Abstract:

Dishwashing detergents in Germany registered sales of DM957 million in 1997, up by 10% from DM870 million in 1993. The robust increase is attributed to increasing ownership of dishwashers, which prompted sales of automatic dishwashing products to rise. Consumers have been observed to be willing to pay extra for automatic dishwashing products, which are inclined to have higher unit prices than washing-up liquids, in exchange for improved convenience.

Comment:

Germany: Sales of dishwashing detergents rise 10% from 1993 to 1997, mainly due to higher sales of automatic dishwashing prods

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The German market for dishwashing detergents: market background: household cleaning agents: sectoral analysis

Article Abstract:

Dishwashing products are regarded as the biggest category in the German household cleaning agents market, as it registered DM957 million in value sales in 1997. Spurred by increasing sales of automatic dishwashing products, the category expanded its share of the dishwashing products market from 36.3% of total value sales in 1993, to 38.4% in 1997, as it successfully endured a concurrent decline in washing-up liquid sales.

Comment:

Germany: Dishwashing products are the biggest category in household cleaning agents market, w/ DM957 mil in value sales in 1997

Similar abstracts:

• Abstracts: The German market for dishwashing detergents: companies & their strategies: key players: dishwashing detergents

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