The German market for fast food: companies and their strategies: key players: fast food

Article Abstract:

Small independent firm, which operates regionally, generally characterizes the catering industry in Germany. McDonald's, a US-based fast food chain company, is the leading fast food chain in the country. Other US chains operating in the country includes Pizza Hut, Burger King and KFC. Nordsee, on the other hand, is the most popular German fast food brand in the country, with 300 fried fish chain outlets. Other popular German fast food brands include Grillmaster, with around 168 grilled chicken outlets, and Kochloffel, which offers chicken, burgers and French fries in its 120 outlets.

Comment:

Germany: Small independent firms, which operate regionally, generally characterizes the catering industry in the country

Strategy & planning, Industry Market Data, Article

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European markets; consumer foodservice

Article Abstract:

The study discusses consumer foodservice habits in such European markets as Italy, Spain, the UK, Germany, and France. The study discusses market size, shares, and forecasts.

Italy, Europe, Marketing procedures, France, Research Findings, Restaurants & Food Service, Spain, Consumer Attitudes, Food services

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Quick-service restaurants in Germany

Article Abstract:

Overview of the sales trends and developments of the fast food industry in Germany.

Forecasts, trends, outlooks, Sales & consumption, Statistical Data Included, Fast food restaurants

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