The German market for fast food: market sectors: others: value trends

Article Abstract:

Fish fast food chains in Germany has registered a sales increase of 18.8%, from DM415 million in 1993 to DM493 million in 1997. The increase in value sales of fish specialists is largely accounted to the increasing consumer perception of fish as a healthy alternative fast food, particularly noting the scandals that are linked with meat products. Nordsee leads the fish subsector, controlling a share of approximately 90% of the total value sales through fish fast food chains.

Comment:

Germany: Fish fast food chains in the country registers sales increase of 18.8%, from DM415 mil in 1993 to DM493 mil in 1997

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The German market for fast food: market sectors: desserts: value trends

Article Abstract:

Dessert fast food chains in Germany registers an increase of 35.7% in value sales to DM95 million in 1997. Dessert sales through fast food chains have been limited mainly to ice cream products. Value development has lagged behind volume because development in the desserts segment continues to be generally unit-driven. Haagen Dazs and Janny's Eis continues to be the only two big players in the local desserts fast food segment.

Comment:

Germany: Dessert fast food chains in Germany registers an increase of 35.7% in value sales to DM95 mil in 1997

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