The German market for fast food: total market size: sectoral performance

Article Abstract:

The most impressive sectoral growth within the German market for fast food was showed by the pizza sector at 116.5% between 1993 and 1997. The pizza sector realized the largest growth in both outlet number and sales turnover, with convenience identified as the major factor that bolstered its popularity. The burger sector achieved the second highest sectoral growth rate, although it still faces stiff competition from other fast food sectors and snack categories. The desert sector managed to post good growth in terms of both outlet number and turnover, despite a difficulty by several international chains in penetrating the German market.

Comment:

Germany: Most impressive sectoral growth within fast food market was showed by the pizza sector at 116.5% between 1993 and 1997

Fast Food Pizza Restaurants, Pizza restaurants

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The German market for fast food: total market size: market performance

Article Abstract:

The German market for fast food posted a growth of 7.2% to 6,236 million Deutsche marks from 1996 to 1997, with the number fast food outlets growing 10.7% to 3,080 units during the same period. The strong market growth is mainly attributed to more hectic lifestyles and growth in the number of single household. A decrease in consumer spending after the recession in Germany have resulted to higher demand for the relatively cheaper fast food meals. Overall growth was moderate due particularly due to the BSE scandal, which had a negative impact on burger sales.

Comment:

Germany: Fast food market posted growth of 7.2% to DM6,236 mil from 1996 to 1997, with fast food outlets growing 10.7% to 3,080

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The German market for fast food: outlook: market performance

Article Abstract:

The fast food market in Germany is projected to register growth of 30.4% during 1997 to 2002, achieving sales of DM8,130 million at constant 1997 prices by 2002. The number of fast food outlets is also projected to substantially grow by 57.9% to a total of 4,863 outlets in 2002. The projected growth is based on the increasingly changing lifestyles of German, with a continuous increase in number of working women, single households and a generally more competitive and hectic lifestyle.

Comment:

Germany: Number of fast food outlets in Germany is projected to substantially grow by 57.9% to a total of 4,863 outlets in 2002

Facilities & equipment

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