The German market for textile washing products: distribution: private label
Article Abstract:
Private-label, general-purpose detergents achieved retail sales by value of 4.5% in Germany in 1997. Delicate fabric detergents under private labels posted 9.1% by value, which is more than twice as high as figures for private-label, general-purpose detergents, while private-labeled fabric conditioners achieved 10.1% by value in 1997. Meanwhile, notably lower shares that stood at about 3.3% by value are experienced by private-label household cleaning products and washing detergents in supermarkets, whereas a minimum of 0.2% was experienced in drugmarts.
Comment:
Germany: Private-label, general-purpose detergents achieved retail sales by value of 4.5% in the region in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for textile washing products: distribution: retail: textile washing products
Article Abstract:
Textile washing products in France are mainly sold in hypermarkets and supermarkets. Combined, the two retail channels accounted for 95.7% of retail distribution of the products in 1997. This dominance has left independent grocery stores, small-scale superettes and other retail channels with just a distribution share of 4.3%. Surprisingly, privatel label products have seen limited success within the French textile washing products market despite the success of hypermarkets and supermarkets on the distribution side.
Comment:
France: Hypermarkets & supermarkets sold 95.7% of all textile washing products sold in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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