The German market for textile washing products: outlook: market performance

Article Abstract:

The German market for textile washing products is not expected to register substantial growth from 1997 to 2002, amid anticipation for difficult economic conditions in Germany, such as continuing economic recession. The market is expected to reach value sales of DM3,848.6 million in 2002, slightly up from DM3,816.1 million in 1997. Notable trends include general preferences for highly efficient, more environmentally-friendly products, as well as specific preferences for super-concentrated products, and the discontinuation of combination products, such as detergent-with-softener variants.

Comment:

Germany: Market for textile washing prods is forecasted to reach value sales of DM3,848.6 mil in 2002, from DM3816.1 in 1997

Retail sales, Fabric Softeners & Rinses, Fabric softeners

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The German market for textile washing products: outlook: sectoral analysis: value trends

Article Abstract:

The German market for textile washing products is anticipated to experience a sustained downturn in value sales of detergents, amid the increasing price sensitivity of consumers, augmented by dim economic prospects. Value shares accounted for by detergents in the overall market is forecasted to decline from 74.4% in 1997, to 72.2% in 2002, while fabric softeners are expected to gain value share, from 12.4% in 1997, to 13.9% in 2002. Among the notable trends are the lesser popularity of liquid detergents, as well as increased emphasis on environmental conformance of products.

Comment:

Germany: Market for textile washing products is anticipated to experience a sustained downturn in value sales of detergents

Market information - general, Laundry & Ironing Aids, Laundry products

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