The Italian market for mineral water

Article Abstract:

Analysis of the Italian market for mineral water shows that Italy remains the biggest market for mineral water in Europe, with still waters being the largest and fastest-growing sector of the market. Sales reached 5,819 million liters, valued at 3,952 billion liras, in 1995, up 22% from 1991. The growing demand for mineral water can be attributed to frequent summer droughts, growing concern over the safety of tap water, heavy advertising and mineral water's perceived health benefits. Mineral water consumption is expected to increase by 3% annually until 2000.

Italy, Industry Overview, Reports, Beverage industry

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Bottled water in Spain

Article Abstract:

Aguas de Lanjaron S.A., Balneario y Aguas Solan de Cabras S.A., Font Vella S.A., Leche Pascual S.A., and S.A. Vichy Catalan are discussed within an extensive overview of the bottled water industry in Spain.

Financial analysis, Marketing, International trade, Aguas de Lanjaron S.A., Balneario y Aguas Solan de Cabras S.A., Font Vella S.A., Leche Pascual S.A., Vichy Catalan

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Spanish market for bottled water

Article Abstract:

A report focusing on the market for bottled water in Spain is presented. Market details including company and brand, packaging format and size, new product developments are given.

Marketing procedures, Research Findings, Marketing research, Drinking water, Bottled, Market research

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