The Italian market for surface cleaners: market background: household agents: sectoral analysis

Article Abstract:

The Italian market for household cleaning agents is comprised of several sectors namely the surface/scourer, dishwashing, polishes/waxes and lavatory/bleaches. The surface/scourer sector, which accounted for majority of the sales of the market in 1997, with 37.7% in value, also listed a limited growth of 4.4% in value terms between 1993 and 1997. The dishwashing sector follows with 34% of market value or 781.5 billion lira in 1997, then the lavatory/bleaches sector with 19% of market value or 434 billion lira. Finally, the polishes/waxes sector accounts for 9.5% of market value in 1997 with 217.6 billion lira.

Comment:

Italy: The surface/scourer sector accounts for most household cleaning agents sales in 1997, with 37.7% of market value

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The Italian market for surface cleaners: companies & their strategies: key players: household cleaning agents

Article Abstract:

The Italian household cleaning agents market is characterized as extremely competitive, and with companies that are positioned in two major categories. The firms are either big multinational companies, which have a considerable presence, or smaller domestic firms. Among the multinational firms are Colgate-Palmolive, Johnson Wax, Unilever, Procter & Gamble, Bater, Reckett & Colman and Benckiser-Mira Lanza. Meanwhile, some of the smaller firms that compete with the other group by focusing on private label products are Scala Annunziata, Serani F'illi and Sodalco.

Comment:

Italy: The household cleaning agents market is characterized as extremely competitive, and categorizes its players in two groups

Market information - general

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The Italian market for surface cleaners: total market size: sectoral analysis

Article Abstract:

The surface/scourers market of Italy is comprised of the general purpose cleaners, floor/wall, window cleaners, bathroom/kitchen, oven cleaners and limescale removers segments. Due to the wide array of products under the general purpose cleaners sector, it accounts for majority of the market, with 43.1% of the overall value in 1997. Value sales of general purpose cleaners also indicate increased sophistication despite immobile volume sales, due to product launches and major advertising activities.

Comment:

Italy: The general purpose cleaners sector accounts for most of the surface/scourers market, with 43.1% of value in 1997

Similar abstracts:

• Abstracts: The Italian market for surface cleaners: market background: household agents: market performance. The Italian market for surface cleaners: total market size: market performace

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