The Italian market for surface cleaners

Article Abstract:

The Italian market for surface cleaners has been driven by the introduction of new products, such as grease and stain removers, spray-type disinfectants, and liquid detergents from 1993 to 1997. The market is dominated by multinational firms, such as Unilever, Colgate-Palmolive, and Proctor and Gamble, which hold market shares of 30.6%, 18.4%, and 15%, respectively. General purpose cleaners, including floor cleansers, bleaching products, and bathroom cleaners, remain the most important market with a share of 43.1%.

Polishes and sanitation goods, Polish and Other Sanitation Good Manufacturing, All Purpose Liquid Cleaners, Italy, Industry Overview, Market share, Colgate-Palmolive Co., CL, Soap and cleaning agents industry, Cleaning agents industry, All purpose cleaners, Liquid cleaners, Unilever Italia SpA, Procter and Gamble Italia SpA

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Textile washing products: company profiles: Unilever PLc

Article Abstract:

Unilever PLC is an Anglo-Dutch manufacturer of a diverse product range, which includes specialty chemicals, soaps and detergents, food and beverages and personal care products. Unilever's wide range of products also include more than 1,000 product brands. Unilever's range of textile washing product offerings in the European region include the Ballerina bleaching agent, the Cajoline and Comfort softeners and the Lux, Radion and Coral detergents.

Comment:

Is a mfr of prods such as specialty chemicals, soaps & detergents, food & beverages & personal care prods

United Kingdom, Strategy & planning, Company Planning/Goals, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry, Unilever Group, Article, Ballerina, Cajoline, Comfort, Coral, Lux, Radion

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