The Spanish market for hair care: distribution: private label

Article Abstract:

Private label products accounted for 3.6% or retail sales in the hair care market in 1996, up 34.8% during the last three years of the 1992-1996 period. The gradual penetration of private labels in the market is the result of strong consumer loyalty of the products. Among the major private label brands with premium positioning are L'Oreal and its subsidiary Laboratorios Garnier. Major companies enjoy the benefit of being able to introduce new products constantly and to launch strong promotional campaigns.

Comment:

Spain: Private label products accounted for 3.6% or retail sales in hair care market in 1996

Marketing procedures, Hair Preparations

---

The Spanish market for hair care: distribution: retail styling products

Article Abstract:

The retail distribution of styling products in Spain was dominated by small supermarkets, which commanded 28.1% of total value sales of the products in 1996. The share of small supermarkets is mainly buoyed by the sales of aerosol spays, supported by trends indicating that older female consumers, considered as the heaviest buyers of aerosol sprays, are the core customers of small supermarkets. The share of small supermarkets in value terms rose by 3.8 percentage points during the 1992-1996 period.

Comment:

Spain: Retail distribution of styling products led by small supermarkets, which commanded 28.1% of total value sales in 1996

Market information - general, Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets, Hair Sprays & Rinses

---

Similar abstracts:

• Abstracts: The Spanish market for hair care: distribution: retail: hair care. The Spanish market for hair care: distribution: salons

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.