The Spanish market for hair care: market shares: shampoos: brand

Article Abstract:

Procter & Gamble's Pantene Pro-V shampoo brand emerged in 1996 as the most vital shampoo-subsector product brand with its market share of 12.2%. Elida Faberge's Organics shampoo brand, on the other hand, has quickly secured in 1996 the interest of consumers, with the product brand's share of the market rising by 4.8% percentage points during the year. The shampoo subsector of the Spanish market for hair-care products has experienced extreme fragmentation in terms of product brands' shares of the market.

Comment:

Has its Organics brand quickly securing in 1996 consumer interest with mkt shr rising by 4.8% percentage points during the year

Company Planning/Goals, Soap-Based Shampoos, Procter & Gamble Co., Elida Faberge, Soaps, Shampoos, Organics, Pantene Pro-V

---

The Spanish market for hair care: market sectors: washing products: conditioners

Article Abstract:

The conditioner subsector of Spain's hair-washing products sector saw the emergence in 1996 of softening creams as its biggest product type, accounting for a subsectoral value share of 75.2% during the year. Softening creams netted total sales of Ptas5,288.2 million during 1996. A good performance was also noted for the subsector for hair-conditioning products during 1992 to 1996, with the subsector's 21.1% rate of growth in terms of value even surpassing the shampoo subsector during the said period.

Comment:

Spain: Conditioner subsector sees emergence in 1996 of softening creams as its biggest prod w/ subsectoral value shr of 75.2%

Forecasts, trends, outlooks, Hair Conditioners

---

Similar abstracts:

• Abstracts: The Spanish market for hair care: market sectors: washing products: shampoos. The Spanish market for hair care: market sectors: washing products: value trends

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.