Thrifty Foods takes on $2M revamp

Article Abstract:

Thrifty Foods, a 21-year-old independent grocer with 15 stores, is implementing a C$2-million-plus repositioning campaign to change consumers' perception that its prices are too high. The repositioning campaign also aims to solidy the company's position in light of growing competition particularly in the Victoria, British Columbia. Copeland Communications, a Victoria, Canada-based agency, executed the campaign.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery Stores, Thrifty Foods

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Article Abstract:

Role of B.C. Escapes run by Tourism B.C., an annual advertisement campaign of 112-page fulfillment piece, to attract tourists from Canada and United States to British Columbia, is analyzed. Around 40% of the consumers, who received the copy, have visited British Columbia.

United States, Canada, Lodging & Tourist Services, Accommodation, Advertising Activity, Passenger Transportation Arrangement, Travel industry, Advertising, Description and travel

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