The Woody Allen syndrome

Article Abstract:

Why marketers suffer from the 'Woody Allen syndrome', i.e. they have a lot to talk about, but lose focus while carrying into action, is overviewed, and how marketing plays a supportive rather than a leadership role, is discussed. The findings of the 2004 Benchmark Survey of Senior Marketers, conducted by the Cambridge, Massachusetts-based researchers Forrester, who interviewed 280 senior marketing officers across a range of industries, are presented.

Marketing, Marketing Personnel, Analysis, Beliefs, opinions and attitudes

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The joy of monogamy

Article Abstract:

Going by the success stories of the unattractive vehicles u Aztec, PT Cruisers and Avalanche, focusing on a single group of consumers and offering customized products is a winning strategy for marketers.

Motor vehicles and car bodies, Marketing procedures, Automobile industry, Company marketing practices

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Too much, too soon

Article Abstract:

The new multimedia technologies and guidelines for capitalizing on expanding media market size are presented.

Forecasts, trends, outlooks, Sales & consumption, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Usage, Forecasts and trends, Mass media industry, Communications industry, Technology application, Market trend/market analysis, Mass media, Multimedia technology, Multimedia systems, Market size, Industry forecasts

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