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Business, international

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The art of giving: here's what's hot in corporate holiday gifts

Article Abstract:

Corporate gift giving is on the rise especially in regions where there is a labor shortage. Employees will value the gifts if they feel that the company spent extra effort in the details. Gift suggestions from solar-powered back packs to gift cards are described.

Author: Pratt, Laura
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Strategy & planning, Gifts & Honoraria (Employee), Planning, Employee morale, Company business planning, Business gifts

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Moving beyond reach

Article Abstract:

The benefits of using market research tool 'Reach' for analyzing television audience behaviors are presented.

Author: Szego, Michael
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Consumer Behavior, Market Research, Market Research & Product Development, Evaluation, Behavior, Marketing research, Television viewers, Consumer behaviour

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Subjects list: Methods, Canada
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