Fast mover
Article Abstract:
Bertone is an Italian car producer and designer which is expanding production and its work force, and porduces specialist vehicle for big car companies like Opel and Fiat. The company can deal with everything save marketing and sale, which the larger companies deal with. Full automation is limited to the paint shop, and robots tend to be absent elsewhere. Operating efficiency has to be at a high level in order to control costs. The company is family-owned, and may issue bonds or carry out a partial stock flotation. The company will need to expand in order to earn enough profit to carry on investing.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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The art of overtaking
Article Abstract:
European carmakers are focusing on developing new products as a way of achieving growth in a stagnant, overcrowded market. The key seems to lie in managing the product cycle so that models do not become stale.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
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Crunch time
Article Abstract:
DaimlerChrysler was set up from a merger in 1998 and involved a takeover of Chrysler by Daimler. Daimler has been involved in luxury cars and plans to invest in 64 new models, many of which will be volume cars. The company lacks experience in this market where profits are difficult to achieve. Some aspects of the merger have worked well, such as integration and cost savings. The company will have to focus on cost savings and flexibility, if it is to perform well in the volume-car market in Europe.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1999
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