The boomerEs golden age

Article Abstract:

The 50-plus generation has the capacity to spend more money than any other demographic group, they keep changing brands akin to the younger consumers, and they have thirty more years for spending money. Marketers need to understand the potential offered by this group and cater to their needs.

Sales & consumption, Targets & Markets, Economic aspects, Cover Story, Demographic aspects, Target marketing, Baby boom generation, Market size

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Bright light

Article Abstract:

Arts marketing expert Janice Price is the CEO for the upcoming Luminato Festival. Her experiences include working for Stratford Festival, Roy Thomson Hall, Lincoln Center & Kimmel Center. The article discusses further why she's the right person for the job.

Marketing, Appreciation, Appointments, resignations and dismissals, Company marketing practices, Art festivals, Marketing executives, Cover story, Price, Janice

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