The changing consumer in Austria

Article Abstract:

Changes in consumer behavior of Austrians due to developments in economic, demographic, and cultural factors such as education, household size, and population have contributed to the shifts in consumption expenditures on products and services. The country's entry to the European Union has also brought about changes in the product supply with the introduction of more food products from countries such as Italy, Germany, and the Netherlands. Direct marketing techniques such as catalogue sales are seeing an increase relative to retail sales.

Employment, Prices, National Income & Expenditure, National Income, Economic aspects, Austria, Consumption (Economics)

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Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

Article Abstract:

Research in strategy and organizational learning suggest that utilizing knowledge and skills may compromise firm effectiveness in each individual area and reduce firm financial performance. A study of Dutch firms in the packaged food industry indicates that a firm's strong market orientation facilities a complementarily of high levels of marketing exploration and marketing exploitation project-level strategies which results in improved new product financial performance measured at two distinct points.

United States, Market Research & Product Development, Product management

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Decision models or descriptive models?

Article Abstract:

A new study compares and contrasts a decision model and a descriptive model, and analyses their practical use in marketing research.

Decision-making, Decision making, Usage

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