The customer always knows best
Article Abstract:
Ogilvy and Mather Canada (O and M) counts Timex Canada, Robin Hood Multifoods Inc, Jaguar Canada, Lipton, Lever Ponds and Zellers Inc as just some of its satisfied customers. For Leo Fournier, VP for Marketing at Timex, O and M really understands the Timex brand and the Timex customer. He also appreciates the fact that O and M can also execute projects quickly and inexpensively. Likewise, Michael Owen, Robin Hood's Marketing VP, praises O and M for its insight on his company's brands and what they stand for.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Bates Canada
Article Abstract:
Bates Canada is an advertising agency established in 1943. As of Dec 2000, it employs a staff of 76 and maintains offices in Toronto, Ontario, and Montral, Quebec. The company, an affiliate of Cordiant Communications PLC, handles the accounts of Wendy's Restaurants of Canada, Hyundai Canada, Carter Horner and Imperial Tobacco. In fiscal year 1999, the agency posted revenues of $8.4 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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