The effects of in-store displays and feature advertising on consideration sets

Article Abstract:

The effects of merchandising variables on household consideration sets were examined using scanner-panel data of canned tuna purchases. The study protocol involved the use of a random utility model which was estimated at the household level and allows the consideration set to be influenced by in-store displays and feature advertising of the brands. The results show that consideration sets are more than just sets of preferred brands, since households tend to actively consider the prices of brands in the consideration set and ignore the prices of brands outside the consideration set.

Research, Brand choice, Consumer preferences, Displays (Marketing), Point-of-sale advertising, Point of sale advertising

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The relationships of prior knowledge and involvement to advertising recall and evaluation

Article Abstract:

The relationship between prior knowledge and involvement and advertising recall and evaluation are analyzed. Results show that recall is a function of prior knowledge about the product category. Evaluation is affected more by subject involvement than by prior knowlwdge, however. Prior knowledge and involvement do not have separate effects on advertising recall and evaluation.

Advertising, Analysis, Recollection (Psychology), Recall (Memory)

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Advertising

Article Abstract:

Czech Republic: According to preliminary data, expenditures on advertising were about 13 bil Kc in the Czech Republic in 1999, nearly 700 mil Kc more compared to 1998. The growth was influenced mainly by the expenditures of 12 insurance companies on a campaign for car no-fault insurance. Insurance companies spent 600-750 mil Kc on the campaign.

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