Ethics and international marketing: Research background and challenges

Article Abstract:

An overview of historical and current trends of ethics in international marketing in a global marketplace is presented. The need for the marketers to embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics is addressed.

United States, Marketing procedures, Management dynamics, Global Marketing, Venture Analysis, Analysis, Management, History, Business enterprises, Customer satisfaction, Ethics, Company business management, International marketing

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The ethical advertising covenant: regulating ageism in UK advertising

Article Abstract:

Issues concerning advertising in the United Kingdom are discussed with emphasis on ageism. The UK has been slower than the USA to tackle the problem of age discrimination and ways to improve representations of age within advertising are explored.

United Kingdom, Research, Usage

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The ethical advertising covenant: regulating ageism in UK advertising

Article Abstract:

A new study investigates the presence of ageism in the UK advertising industry and proposes that new regulations are needed to encourage age diversity within advertising.

Demographic aspects, Ethical aspects

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