The fisher king

Article Abstract:

House of Hardy, supplier of fly-fishing rods and tackle, was close to collapse at the end of the 1980s. However, it has enjoyed very strong revival over recent years, and expects to see its sales double to 11 million pounds sterling by 2003. Fly-fishing equipment will account for 40% of total sales by 2003, from an average of 68% in the period 1987 to 1997. The company's revival has been driven by managing director Gerry Metcalfe, who has made wide-reaching cultural and structural changes.

Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Fishing Tackle, Fishing Rods, Company Profile, Sporting goods industry, House of Hardy

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The king and I: reflections on a jubilee

Article Abstract:

His Majesty King Bhumibol Adulyadej is celebrating his 50th year as ruler of Thailand. Although he ascended to the throne only by accident at the young age of 19 upon the unexpected death of his brother King Ananda Mahidol, King Bhumibol has proven to be a very capable leader who is much loved by his subjects. His 50-year reign has focused on three goals: the well being of the Thai people, Thai unity, and the security and stability of the country.

Thailand, Appreciation, Heads of state, Bhumibol Adulyadej, King of Thailand

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The myth of King Super Midas - thoughts on optimization

Article Abstract:

The use of optimizers in the United States lags behind the majority of the global advertising world due to the size and complexity of the US television market. It is argued that computerized media selection programs are paramount in selecting from the variety of television options available. An overview of optimization is given, including reach objectives and exposure values.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Media Selection, Analysis, Television advertising, Media buying services, Advertising expenditures

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