The framework of a global company: A conceptualization of preliminary validation

Article Abstract:

The development and estimation of structural models has become a routine practice in marketing, and hence the possibility of applying such models in managerial decision making under uncertainty is investigated. The feasibility of exploiting the inherent probabilistic nature of structural models to buttress decision-making is demonstrated.

Methods, Decision-making, Decision making, Business-to-business market, Business to business market, Simulation methods, Simulation

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The framework of a global company: A conceptualization of preliminary validation

Article Abstract:

The motives and facilitators of the progression towards commonality in practices and metrics across subsidiaries and affiliates into a comprehensive framework of a global company are integrated. The benefits derived by multinational corporations from the implementation of common practices across their worldwide operators are explored.

Strategy & planning, Multinational Corporations, Planning, International business enterprises, Strategic planning (Business), Company business planning

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Does culture explain acceptance of new products in a country? An empirical investigation

Article Abstract:

Socio-economic variables are more important to new product acceptance rather than cultural differences.

World, Public affairs, Social aspects, Demographic aspects, Product life cycle, Acceptance sampling

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