Technical risk and new product success: an empirical test in high technology business markets

Article Abstract:

Following a methodology similar to the one sued in Cooper's NewProd studies, this study examines the impact of technical risk on the ability to predict new product success in high technology business markets. Cooper's original 48 new product characteristics along with 10 new items measuring technical risk are used in examining 406 actual industrial new product success and failures. The findings show the importance of the addition of technical risk assessment in predicting the potential success or failure of new high technology industrial products. (Reprinted by permission of the publisher.)

Research, High technology industry, Product information, Risk (Economics), Business-to-business market, Business to business market, New products, Product introduction

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The effect of social conflict on relationship loyalty in business markets

Article Abstract:

The importance of a good buyer-seller relations and the impact of social conflicts on the relationship loyalty are discussed.

United States, Forecasts, trends, outlooks, Management dynamics, Public affairs, Social aspects, Management, Forecasts and trends, Influence, Market trend/market analysis, Customer loyalty, Company business management, Interpersonal relations, Social conflict

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