The man with a pint to prove

Article Abstract:

There has been a dramatic change in management style at Bass over recent years, according to chairman and chief executive Sir Ian Prosser. Managers have become much more aware of the company's financial performance, and are less complacent about strategy. The company has recently purchased the brewing operations of Allied Domecq, and will see its share of the UK brewing market increase from 23% to 38% as a result, as long as the deal is approved by the Office of Fair Trading.

George Bass Co., Prosser, Ian

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The truth heals

Article Abstract:

Directors of Whitbread Beer Co have been working with Alexander Consultancy to foster an atmosphere of total honesty. They are encouraging employees to express their feelings openly, as well as assisting their colleagues in growing in their jobs and genuinely working on behalf of each other. Emphasis has been placed on giving employees responsibility, but with accountability. The company believes that this approach will prove effective even in times of crisis.

Management Development, Methods, Whitbread PLC

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The man from the black stuff

Article Abstract:

Guinness Brewing Worldwide plans to gradually reduce its workforce, achieving savings which can then be returned to the business, especially in the area of marketing, according to managing director Brendan O'Neill. The company has already been increasing marketing investment by 20% a year, and has been promoting Guinness as a unique product. It has also benefited from the development of the 'Irish pub' concept.

O'Neill, Brendan, Guinness Brewing Worldwide

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