The quest for size

Article Abstract:

Management consultancies have to be very large and far-reaching or very specialized to survive today. Strategic-advice-only McKinsey has 4,000 partners while accountancy-based Cooper & Lybrand employs 44,000 worldwide. The wisdom of getting advice and technology implementation from one company is discussed.

Management Consulting Services, Business & Mgmt Consulting, International aspects, Business consultants, Management consultants, Consulting services

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Cereal thriller: America's food business

Article Abstract:

Philip Morris announced on Apr 15, 1996, that it was cutting prices on its domestic cereal line by an average of 20%. Kellogg announced similar cuts a few weeks later. Both cereal makers are trying to stem the loss of market share to bulk cereal and baked-goods producers.

Cereal Preparations, Breakfast Cereal Manufacturing, Cereal breakfast foods, Prices and rates, Cereal products industry, Breakfast cereals, Philip Morris Inc., Cereal products, Grain products, Kellogg Corp.

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