Herr Luxury
Article Abstract:
The roleof Wolfgang Reitzle at the luxury car division of Ford Motor is examined in detail.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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The revolution at Ford
Article Abstract:
The head of Ford Motor, Jac Nasser, aims to strengthen the weaker aspects of the company, and has more ambitious goals. He also aims to improve the company's price-earnings ratio, and turn Ford into a consumer services and products company, initially moving into car-related services. Ford has already carried out some acquisitions in order to achieve this goal, including Kwik-Fit, a European brake and exhaust chain. Consumer marketing techniques can be used for Ford cars, Nasser believes.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1999
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