The revolution in auto retailing

Article Abstract:

Auto retailing is the only sector of the automobile industry that has yet to unravel the secrets of its success. There remains certain issues that auto retailing has to deal with constantly but which few industry executives know how to deal with. One of them is order-to-delivery cycles which is measured in weeks and not in days. Long delivery cycles cause huge inventories just to satisfy consumer needs. Also, new vehicle dealers are also locked out of the used vehicle and financing market because they refuse to sell used vehicles over five years old.

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Lange-Mechlen: marketing pioneer

Article Abstract:

North America's automotive marketing industry lost an important personality with the death of Rainer Lange-Mechlen, the founder of Mercedes-Benz of Canada Ltd. Mechlen also received many honors during his stay in Canada. He was the first German air force pilot to become a member of the Royal Canadian Military Institute. He was also a recipient of Canada's Jubilee Medal and a former chairman of the Automobile Importers Assn.

Mercedes-Benz Canada Inc.

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VancouverEs driving force

Article Abstract:

Christian Chia, his OpenRoad Auto GroupEs strategy of developing personal relationships by using ethnic groups as its sales force is discussed.

Management dynamics, Targets & Markets, New and used car dealers, Recreational vehicle dealers, Management, Officials and employees, Company business management, Automobile dealers, Ethnic groups, Target marketing, Chia, Christian

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