The role of store image in retail internationalization

Article Abstract:

An article on the goal of many retailers to develop a strong image to push their products into homes. The article covers building, maintaining, and growing internationally a stores image and how that relates to retail internationalization.

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The Retail Internationalisation Process

Article Abstract:

A paper about internationalization in the retail industry. Addressing this issue through retail industry activity with proposed actions and models for implementing internationalization.

International trade

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An empirical inquiry into international expansion of US retailers

Article Abstract:

This article covers results of a mail survey issued to gain information on United States retailers and their expansion efforts.

United States, Foreign operations, International business enterprises, Multinational corporations, Stores

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