Spanish bank invests in Tour de France

Article Abstract:

Banesto is to spend $2.5 million advertising its Extralibreta savings account to complement its sponsorship of spanish cyclist Miguel Indurain in the Tour de France. The Spanish bank is also offering various other promotions including the opportunity to win a trip to Paris and the same brand bicycle as ridden by Indurain. The ad campaign has been prepared by D'Arcy Masius Benton & Bowles.

Banking Institutions, Depository Credit Intermediation, DEPOSITORY INSTITUTIONS, Banking industry, Banks (Finance), Advertising, Banco Espanol de Credito S.A.

---

Theme parks turning Spain into 'Florida of Europe'

Article Abstract:

Lego of Denmark, toy brick and leisure company, is believe to favour a site in Spain for its proposed southern European Legoland. Anheuser-Busch and Pearson are shareholders in the Port Aventura Catalonian coastal theme park, and other parks proposed including two in Madrid and the Canary Islands and one each in Valencia, Soria, Palma and Malaga.

Amusement and Theme Parks, Amusement parks, Theme Parks, Planning, LEGO A/S

---

Similar abstracts:

• Abstracts: Spanish pressure groups attack sex, violence on TV. Theme park Port Aventura builds its strategy on Spanish beaches
• Abstracts: Mothers, we love them to death but.... Your one, five and ten-year love check. How to survive your mother's love
• Abstracts: Den norske Bank re-Vitalises bidding war. The long haul in UK insurance M&A starts here. Increasing stock

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.