Examining the intricacies of promotion standardization: factors influencing advertising message and packaging

Article Abstract:

The factors that affect the marketing standards of multinational corporations, which do business in India, are examined.

United States, Product standards, safety, & recalls, Marketing procedures, Marketing, India, Global Marketing, Standards, International marketing

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A resource-based model of market learning in the subsidiary: the capabilities of exploration and exploitation

Article Abstract:

The significance of knowledge management between multinational corporations and its subsidiaries is examined.

Management dynamics, Parent-to-subsidiary activities, Turkey, Subsidiary-to-parent activities, Management, Knowledge management, Company business management, Subsidiaries, divisions and units

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