Market sectors: personal: value trends

Article Abstract:

The personal sector of the disposable paper products market in Benelux has posted a value of $324 million in 1997. The Sanpro subsector accounted for 38.2% of the total sales of $847 million in the personal paper sector in 1997. The sanpro subsector posted a slight increase from 1993 to 1997 due to the slight rise in market competition as well as in brand loyalty. The disposable diapers subsector, however, came in second to sanpro in 1995 due to the rise in price competition between leading brands and decline of dollar value by 23.5% during the review period.

Comment:

Netherlds: Personal sector of disposable paper products market in Benelux has posted a value of $324 million in 1997

Industry Market Data, Disposable Diapers

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Companies & their strategies: key players: sanpro

Article Abstract:

The sanpro sector of the disposable paper products market in Benelux has reported six multinational companies: Jamont, Johnson & Johnson, Kimberly-Clark, Procter & Gamble, SCA and Tambrands, as major players in the market from 1993 to 1997. The companies' sanpro product brands significantly contributed to the overall performance of the sector. However, innovation and competitive pricing strategies among the companies have greatly hindered development of new opportunities of products in the market.

Comment:

Luxembrg: Disposable paper prods' Sanpro sector mkt in Benelux reports 6 multinational cos as major players in mkt in 1993-1997

Targets & Markets

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