Towards a successful CRM implementation in banks: an integrated model

Article Abstract:

A study was conducted to examine the role of customer relationship management (CRM) programs in the banking industry, and identify marketing activities affected by the use of CRM. A total of 159 banks were used in the study. Findings show a substantial positive effect of CRM use on marketing objectives and relationships effectiveness.

State commercial banks, Commercial banks, not elsewhere classified, National commercial banks, Usage, Customer relationship management, Report

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The impact of the Single Market Programme on EU banking

Article Abstract:

Marketing has become important to the European Union bank industry since the introduction of the Single Market Programme.

Europe, Analysis, European Union, Single European market

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One leader is not enough for major new service development: results of a consumer banking study

Article Abstract:

Leadership in UK retail banking services development is analyzed.

Commercial Banks, Commercial Banking, Retail Banking Services, Case studies, Retail banking, Leadership

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