Towards an understanding of cross-national similarities and differences in export information utilization: a perceptual mapping approach

Article Abstract:

The important role of information in determining firms' export market performance is examined across five countries which are, Austria, Germany, New Zealand, the United Kingdom, and the United States. The cross-cultural similarities and differences in the type of information use.

Austria, New Zealand, Market Research, Market Research & Product Development, Marketing research

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Export market inforamtion use, organizational knowledge and firm performance: a conceptual framework

Article Abstract:

The interrelationship between export information use and organizational knowledge and also its significance in determining firms' export performance are examined.

Organizational effectiveness

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Export information use: a five-country investigation of key determinants

Article Abstract:

The impact of export marketing information provided by marketing research firms, on export decision making of firms, is examined.

Australia, Services information, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Analysis, Services, Marketing research firms, International marketing

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