Trio works PR with a Capital C

Article Abstract:

Jaye Kornblum-Rea, Jefferson Darrell and Mary Pallattella work in Capital C Public Relations division that intends to have an additional offering in case clients require it. This diversity has already paid off as Capital C PR has landed with an international cosmetics brand called Red Earth that is planning a marquee store launch at the Toronto Eaton Centre.

Alliances, partnerships, Alliances and partnerships, Kornblum-Rea, Jaye, Darrell, Jefferson, Pallattella, Mary

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McChesney thrives on variety

Article Abstract:

A senior vice-president at Foote Cone & Belding, Toronto discusses his professional journey from a marketer to an agency player. He talks about his business planning and strategy.

Advertising, Ontario, Planning, Analysis, Marketing industry, Business planning, Business plans, McChesney, Tim

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Q and A: Mark Weiner

Article Abstract:

Mark Weiner, president of public relations firm Delahaye, share his views on the Advertising Value Equivalency tool and return on investment for public relations.

United States, Interview, Weiner, Mark, Delahaye Medialink

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