Tuned in to Turin
Article Abstract:
Advertising bids for 2006 Winter Olympics in Turin, Italy are heating up, CBC the official broadcasting rights holder is capitalizing on this increased competition. Complete details in this context are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Italy, Contracts & orders received, Advertising, Radio and Television Broadcasting, Radio & TV Broadcasting, Advertising Activity, Contracts & orders let, Contracts, Broadcasting industry, Contract agreement, Caribbean Broadcasting Corp. (Barbados), Winter Olympics, 2006 AD
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The buyer's the thing
Article Abstract:
The author examines the rising costs of television advertising on both network and cable networks.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Commodity & service prices, TV Advertising, Network, Radio & TV Advertising, Network, Prices and rates, Marketing industry, Company pricing policy, Network television advertising, Network advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Broadband or bust
Article Abstract:
The ability of internet television industry to create advertising revenues is analyzed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Sales & consumption, Market share, Company market share, Market size, Internet television
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Television advertising, Canada
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