Two to tango
Article Abstract:
The irregularities in the Sponsorship Program of an advertisement industry are investigated. It is stated that the image and reputation of the advertisement industry depends on the results of the inquiry as in the sponsorship scandal its members played along to put private interest and profit ahead of public interest.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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New rules please
Article Abstract:
The need to collectively push for open and transparent government ad agency selection process by advertisers in Canada is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Giant steps
Article Abstract:
Changes in Canadian government advertising contract regulations are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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