Unilever gets dirty on the Internet

Article Abstract:

Unilever Canada is implementing a marketing campaign that encourages women to visit its www.goaheadgetdirty.com website. The strategy, which is being funded with over C$2 million, is aimed at promoting Sunlight Tabs under the company's Lever Pond product line. Unilever Canada's marketing campaign, which features two 30-second TV spots that were produced by Toronto, Ontario-based Ammirati Puris, also includes a product survey and a contest that promises a General Electric washer and dryer to the winner.

Marketing procedures, Soap and Other Detergent Manufacturing, Laundry Soap, Unilever Canada, Laundry soaps

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How much is way too much?

Article Abstract:

The lack of a model to predict viewing habits lead advertisers to overexpose ads and incur the annoyance of the consumers. Massive repetition of ads is a reality on speciality television because of the limited number of advertiser willing to show their commercials nationally. In addition, a number of advertisers have yet to practice spreading their advertising budgets over a number of specialty channels.

Strategy & planning, Advertising Agencies

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