Viewpoint: What do researchers know about the global business environment?

Article Abstract:

Public interest groups protest globalization of business because many international companies fail to monitor employment practices, neglect environmental protection, and make little effort to allay poverty in the countries where they conduct operations.

Research, Marketing, International business enterprises, Multinational corporations, World Trade Organization, Non-governmental organizations, Nongovernmental organizations, Public opinion, Public relations, Export marketing

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Marketing standardization within global industries: an empirical study of performance implications

Article Abstract:

This article surveys the correlations between performance and global standardization, finding that global standardization is effective when paired with organizational contingencies.

Statistical Data Included, Management, High technology industry, Marketing industry

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