Virtual airline wars

Article Abstract:

Air Canada successfully repulsed a takeover bid by investment firm Onex Corp, partly through the generous use of Internet banner advertising. Onex launched its bid on Aug 24, 1999, after the Canadian government temporarily suspended competition rules to allow a prive-sector solution to airline restructuring. Both Air Canada and Onex substantially used banner ads on web sites to present their respective views and appeal to the public, with Onex even putting up a dedicated web site. The bid was ruled illegal by the Quebec Superior Court on Nov 5, 1999.

Scheduled Air Transportation, Intnl & Territorial Air Service, Air Canada

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Premiums go professional

Article Abstract:

The Next Trend Designs Inc is a good example of a promotional products and premiums company that brings new professionalism to the industry. The Mississauga, Ontario-based company continues to strive hard to be creative and deliver its products on time. To better serve its clients, the company has launched a new marketing strategy, called TNT Advantage Plan, that allows it to operate like an advertising agency and provide its customers with lowest possible price.

Other Services Related to Advertising, Promotional Gift Services, Promotional products, The Next Trend Designs Inc.

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High-speed zone

Article Abstract:

Telephone companies and cable providers are competing head on to make more impact in the market for high-speed Internet access. Already, both camps are staging extensive marketing that includes claims and counter-claims on which service is best. The telecommunications industry is poised to see strong competition between telephone and cable companies, with the prospects relying heavily on customer demand and business positioning.

Cable Networks, Cable Television Systems, Internet service providers

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