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Business, international

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Viva Las Vegas?

Article Abstract:

This article begins with a brief history of the casino industry in Las Vegas, and progresses to a discussion of how Celine Dion has marketed herself and by extension helped Caesars Palace where she performs in Las Vegas.

Author: Avrich, Barry
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Entertainers & entertainment groups, Nevada, Musical Groups and Artists, Coin-operated amusement devices, Casinos, Casinos (except Casino Hotels), Musical Artists, Las Vegas, Nevada, Musicians, Dion, Celine

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Buckle up for a bumpy ride

Article Abstract:

The marketing campaign flaws and mishandled management coupled with other factors that are expected to lead to the possible collapse of Canadian airlines, Porter Airlines, are examined.

Author: Avrich, Barry
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Forecasts, trends, outlooks, Management dynamics, Air Transportation, Scheduled, And Air Courier Services, Management, Airlines, Company business management, Company business forecast/projection, Company forecasts

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Weak signals

Article Abstract:

Poor marketing strategies adopted by American radio giants XM and Sirius to capitalize on Canadian radio market are evaluated.

Author: Avrich, Barry
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
United States, Services introduction, New Products/Services, Telephone communications, exc. radio, Communication services, not elsewhere classified, Satellite communications services industry, Company service introduction, Service introduction, XM Satellite Radio Inc.

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Subjects list: Marketing, Company marketing practices, Canada
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