Volvo, GM's Opel take different routes in Hungary
Article Abstract:
The Hungarian automobile market is becoming increasingly price competitive. Opel Hungary has raised its automobile prices by 10% on average, while Volvo Auto Hungaria Kft has lowered its prices by 11-21%. Opel attributes its price increase to economic pressures, while Volvo claims it has been able to lower prices because its automobiles will now be sold directly through its newly-formed local subsidiary instead of via a local distributor as before. Volvo Auto Hungaria will spend $40,000 on print advertising, with its remaining marketing budget for 1995 standing at about $200,000.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Ford to train ad agencies after black faces in ad erased
Article Abstract:
Ford Motor Co in the UK will provide equaly opportunities training for its advertising agencies after its Ford Credit Options brochure, prepared by Ogilvy & Mather Advertising London, superimposed white faces on black worker's faces. Ford has scrapped the brochure, saying that it was a genuine administrative error, and has apologised to the workers.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Daewoo cars uses direct response ads to shape strategy
Article Abstract:
Daewoo of South Korean, an automaker, is launching a marketing programme in the UK using television and print advertisments. Print ads have called for 200 people to be given free use of a Daewoo car for a year, after which time they will report back on the quality of the vehicle and the company's after sales service.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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