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Walking billboards just one sign of hot job-site market

Article Abstract:

Jobshark.com, an online job-site, has launcherd an advertising campaign that combines Internet, print, outdoor and specialty television media. The campaign, created by Fresh Advertising of Toronto, Ontario, also include 20 'walking billboard' which were placed at prime downtown street corners in Tornto, Ontario, Montreal, Quebec, and Vancouver, British Columbia. The promotion aimed to jolt people, age 25 to 25, out from complacency with thir current jobs.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Advertising

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Adecco gets edgy in ad effort

Article Abstract:

Adecco Employment Services has began an advertising campaign aimed at building brand awareness. The Toronto, Ontario-based company, which claims to be the biggest staffing company in Canada and the world, has hired the services of Roche Macaulay and Partners to handle the campaign. Adecco's campaign, which utilizes PR, direct marketing, outdoor and print, goes under the tag line 'Fit is everything.'

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Marketing procedures

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Headhunter launches ad recruiting Web site

Article Abstract:

Six Degrees Recruiting, a Toronto, Ontario-based employment agency established by Steve Carruba, has held a soft launching for its Web site, named thesixthdegree.com. The site serves as a resource for employers to locate potential candidates for advertising and marketing positions. The promotions for the soft launch of thesixthdegreecom were done through direct e-mail.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Services introduction

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Subjects list: Canada, Employment services
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