What's News... New Philosophy on the Software Scene

Article Abstract:

Softsel from the United States is setting up a wholesale operation in the United Kingdom to market Apple products. Softsel will handle software packages, hardware and computer books from a wide variety of vendors and sell them only to dealers. Part of their marketing plan is to offer the dealers a thirty day no-risk evaluation period on any product that Softsel handles. The dealer can then decide on whether to stock the merchandise or send it back to Softsel. Softsel is also offering dealers a very descriptive master catalog to use in making their selection and is in the process of setting up a product service for handling dealer inquiries and problems.

Marketing, Distribution channels, Merchandising, Vendors, United Kingdom, Retail/Reseller Channel, Software Retailing, Wholesaling, Distributors, Sales Organizations, Market Entry, Softsel Computer Products Inc.

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Apple Makes a Million

Article Abstract:

The one millionth Apple computer has been produced and is being donated to the students of Califronia as a part of the Apple's Kids program. Apple Computer's head of manufacturing pointed out that the personal computer industry is in its infancy. Projections are that only seven percent of the potential market has been tapped and that by 1990 the field will probably be a $30 billion industry.

Apple Inc., Trends, Market Analysis, Economics of Computing, Market, Computer Manufacture, Domination, Donation

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Peachtree Picks Up More Apple Software

Article Abstract:

Vlasak Computer Systems has sold its Apple software company to Peachtree Software. Some of Vlasak's marketing and support personnel as well as research and development equipment was included. Vlasak's 150 dealers are also accessable to Peachtree.

Software industry, Mergers, acquisitions and divestments, Computer Software Industry, Merger, Vlasak Computer Systems, Peachtree Software Inc.

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