What's wowing them now

Article Abstract:

Canadian television networks spend substantial amounts of money and time in hosting presentations, reception and parties for media-buying executives and advertisers. They are entertained by the networks in appreciation for their business and strengthen the networks' brand for the coming year. Some media buying executives are reluctant to attend if the receptions have no content but are simply social gatherings. To ensure the attendance of media executives, some networks offer them the chance to meet famous and even infamous personalities.

TV Networks, Television networks

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YTV links promo to Pokemon movie

Article Abstract:

Television broadcasting firm YTV Canada Inc will launch a Nov 1999 promotion linked with the Pokemon phenomenon. The promotion is aimed at YTV's viewers composed of 6-11 years old children. The promotion, which will be launched in partnership with Nintendo of Canada Ltd and Warner Bros, will be in conjunction with YTV's newly introduced program, Snit Station. There is also a YTV-created Web site which will feature a Pokemon interactive game and a movie trailer.

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Air Canada unites regional brands

Article Abstract:

Air Canada of Montreal, Quebec, has merged its four regional carriers into a single wholly owned subsidiary. The move, which combined Canadian Regional, Air BC, Air Ontario and Air Nova/Air Alliance, is seen as part of a company-wide restructuring being implemented by the airline's management. The restructuring has also resulted in the spin-off of the carriers technical services operations as well as its loyalty program.

Scheduled Airlines, Scheduled Air Transportation, Parent-to-subsidiary activities, Airlines, Air Canada

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