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Business, international

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Wheels, not deals

Article Abstract:

The effect of employee incentive plan rolled out by automobile giant Ford Motor's future sales and market share are analyzed.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Market share, Personnel administration, Motor Vehicles and Equipment, Human resource management, Employee incentives, Ford Motor Co., Transportation equipment industry, F, Company personnel management, Company market share, Company business forecast/projection, Company forecasts, Automotive industry

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Chip power

Article Abstract:

Benefits and uses of radio frequency identification technology (RFID) and its potential in the coming days are presented.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing, Radio & TV communications equipment, Radio Frequency Detector Eqp, Usage, Forecasts and trends, Market trend/market analysis, RFID equipment, Radio frequency identification (RFID), Radio frequency identification

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Deciphering digital

Article Abstract:

Ways by which media buyers and marketers of cyberspace, measure their effectiveness among online users, are discussed.

Author: Brent, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Marketing, Media buying services, Company marketing practices, User groups, Cyberspace, User group

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Subjects list: United States, Management, Company business management
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