White Rose sets out to bloom anew

Article Abstract:

White Rose Home and Garden Centres will start selling home furnishings to raise the retail chain's market value to potential buyers. The Markham, Ontario-based company is testing the concept at a store in Mississauga and another one in London, Ontario. Both stores will have home decor sections divided into boutique departments, such as Home Accents and The Candle Shop. White Rose has partnered with Toronto ad agency Vaughn Whelan & Partners to promote its new service through radio spots.

Strategy & planning, Company Planning/Goals, Nurseries & Garden Supplies, Nursery and Garden Centers, Retail nurseries and garden stores, Radio, Garden centers (Retail), White Rose Co., Vaughn Whelan and Partners

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The world according to Tyler Brule

Article Abstract:

Tyler Brule, owner of advertising agency Winkreative, believes that the planet is one big market place. He has worked with several companies all over the world such as Porter Airlines, Bombardier, Wallpaper, Adidas, BMW and Nokia. He ventured back into journalism and launched Monocle, a newspaper whose circulation is aimed towards business travelers.

Marketing procedures, Product introduction, New Products/Services, Agencies, Targets & Markets, United Kingdom, Beliefs, opinions and attitudes, Growth, Customer relations, Company growth, Brule, Tyler, Newspaper editors, Target marketing, Cover story, Monocle (Newspaper), Winkreative

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Sonar maintains former ICE clients

Article Abstract:

Sonar Group reports that its acquisition of ICE Integrated Communications and Entertainment reflects its determination to build a new form of agency.

Asset sales & divestitures, Acquisitions & mergers, Agency Formation/Mergers, Sonar Group, Integrated Communications and Entertainment

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